Oct. 2023 - Dec. 2023
Product Design - Personal Project
My Responsibility: UX Research, User Testing, UXUI Design, Prototyping
This project is a senior users’ version of Freshippo App, providing an intuitive and convenient online grocery shopping experience to senior users, with food quality and prices comparison, and voice assistance.
I was inspired when I went to the wet market with my grandma, I discovered that it was time consuming to compare each food during shopping. Many mobile grocery Apps are popular and accessible to us, however, monst of senior users still don’t know how to use.
· Seniors prefer comparing food in-person
· Seniors have difficulties in using technologies
· Seniors consider prices and food quality as important factors
Senior customers couldn’t compare food online
Online groceries don’t provide comparison of choices for
each food
Market with diversified food categories are inconvenient for senior customers to find
Technical difficulties are common among senior users
Preserving food costs time and money
Vendors have limited online channels to sell food
Vendors need to deal with spoiled or unfresh food
Food Quality
Sensitivity of Price
Accessibility of Food
Diversity
Sense of Security
· No comparison or explanations about differences in quality and prices
· Several Apps don’t have Senior Users’ version
· Unnoticeable voice assistances· Hard to access fresh food online because of technical difficulties
· Senior users might not know how to get discounts
· Hard to distinguish lots of categories
· Unnecessary sections for senior users
· Limited payment method
How might we apply wet market characteristics to improve seniors’ online grocery shopping in China?
